I’ve read a lot of people who are ‘tired’ after the fight with SOPA, but remember: the fight for civil liberties NEVER really ends. It’s tireless, and yes, it might seem unfair, but at least we live in a time when you can wage battle with a keyboard and not with a musket.
Forssell: We’ll look for content that’s beloved not beliked. The content that really pays off and punches above its weight in our ecosystem is a show that somebody’s going to see and then they want to go e-mail five of their friends or get on Facebook and post about it.
THR: Like Community, for which you recently struck a digital syndication deal?
Forssell: Exactly. In our world, we’d much rather have Community than Two and a Half Men, and I don’t mean that as a criticism of Two and a Half Men. It’s great for advertisers that want to use that show as a proxy to get to this big audience. But for us, we’re much more excited about Community because while it’s a smaller audience, it’s an audience that self-organizes online. They’ll not only tell their friends to go watch it, they’ll spend time convincing someone on a bus to watch it.